Art direction - case 1

Four seasons,
one brand

Mia Secret ▪ 2026

How a nail brand got a distinct look for every season and product line — without losing the brand. [Edit this standfirst.]

Client

Mia Secret

Role

Art director ▪ Photographer

Scope

Concept, set, casting, photography, retouch

Channels

Web, social, Amazon

Summer

/26

aydream captures that suspended moment between summer and fall — when the sun is setting, the air is still warm, the ocean is glowing, and you’re not quite ready to say goodbye to summer.

D

“Every season gets its own world — the brand is what they share.”

Art Direction for Mia Secret focused on elevating product storytelling through a cohesive, visually engaging campaign. The stronger visual presentation contributed to increased customer engagement and overall sales performance.